Using Social Networking to Drive Web Traffic
Although the terms “web 2.0” and “social media” are on everyone’s minds lately, many are still trying to figure out how they can actually use social media to generate new traffic for their website.
Web 2.0 is an umbrella term for the large number of online changes occurring at the same time. These include the transition to more user-friendly website formats, adding complex media to sites, and – very importantly – the absolute explosion of blogging and interactive formats.
Explosion is an understatement, actually. Nowadays no marketer can afford to ignore social media or its exponential growth. Social networking is a very large part of the people-powered communications revolution that help drive web traffic. There are a number of methods available to utilize social networking from a marketing standpoint.
Social networking sites tend to aim at a specific, but large, market segments. LinkedIn, for example, targets freelancers, business networkers, people looking for jobs, etc. Flickr lets you post and share your favorite photos. Basically, social networks are an inexpensive way for people to connect and build contacts and relationships. Many companies post relevant banners and text ads to these highly targeted audiences.
Social networking sites allow you to feature links to your website and blog. For any Internet marketer, one-way links and traffic along with high search engine page rankings are crucial to their success. Web 2.0 helps achieve all these, free of pay-per-click costs.
To get started, it’s vital that you become familiar with popular social networking sites by joining and using them. Create a profile and contribute as other users do.
Since your intention is to generate traffic using Web 2.0 and social networking, you must make your profile appealing by posting quality articles that are interesting to read. As always, content is king. Avoid posting outdated or uninteresting articles. Ensure your site’s content is regularly updated and fresh, and then post away.
Your marketing success in social networking is directly related to the value and benefit of the posts you provide to your community. Make it interesting, and the traffic will come.
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Tags: driving website traffic, generate traffic, Social Media, Social Networking, web 2.0
This entry was posted on Monday, May 11th, 2009 at 5:08 pm and is filed under Social Bookmarking, Social Media, Social Networking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.