The key to Search Engines
Understanding the way Search Engines work, is critical to the success of your internet business. Can you imagine building a store, in the middle of the wilderness with only trails leading to it, and expecting thousands of customers to appear at your doorsteps?
Many of the internet newbies do this. They are under the mis-conception, that “If they build it, they will come” and so they sit in the wilderness and can’t figure out why only a couple of people stumble into their business.
This article is critical to your success in traffic generation, whether you are a pioneer in your arena, of a business owner looking to increase your traffic.
If you will JUST apply the basics of what I teach you in this book, it will take your business to the next level of business and beyond, but let me emphasize, that I do not cover the advanced techniques you will need to make your business explode into the stratosphere. You will need to purchase my Advanced SEO Handbook, or get further education.
Your knowledge of Internet marketing, traffic generation, and onpage - offpage SEO, is mandatory for success. You may want to get education
1. Where we educate you in Optimized Marketing Strategies, Strategic Marketing Planning, and SEO.
2. Where we offer a complete education in every area of running an Internet Marketing as a business
3. where you can specialize in SEO and become Certified as an SEO Specialist.
I said earlier that, "To Understand the workings of the Search Engines is critical to your success".
It is the search engines that bring your website to the notice of the prospective customers. It is the search engines that provides the equivalence of thousands of signs along the trails to tell people where you are at and how to get there.
When a user enters a topic in their search box, the search engine kicks into gear instantly. The search engine immediately sifts through the millions of web pages, articles, Social media posts, videos, and other miscellaneous pages on the web that have been indexed and returns the data that is the most relevant to the topic the user entered. popularity and relevancy are only second to the relevancy of the returned search data. No one really knows all the variables of the algorithm’s that accomplish this task, there are some basic factors that have become common knowledge to those in the know.
Unless you have been under a rock for the last 10 years, you already know that Google owns the world!! That is funny.. Seriously, Google does control most of the web universe and so it is looked upon as the master, and the Google search engine is the most important to understand, and they set the standards bar for the other search engines to reach.
Understanding Google’s perspective and what they are trying to accomplish, is the key to maximizing the power of the Search Engines and the techniques you use to reach the page rankings that you are after.
Googles main theme is. What are they trying to accomplish/ What is their main objective? This is not always obvious, and it is certainly not a sitting target, the fact is that googles main priority is to provide it's users relevant data and a superior user experience r. The search engines priority is to provide the user an ecstatic experience.
Knowing that it only makes sense to concentrate your efforts on SEO techniques that work under all conditions. Do yourself a favor and apporach SEO as if you were buying a suit - Buy a Brooks brother suit and you can wear it for years and still be in style. I will explain, in case you do not know what a Brooks brother suit is. When you buy a Brooks Bother’s suit, you know a couple of things:
1. My advise will stay working for decades
2. You might have to adjust it now and then, but it will wear for years and still be in style
3. Your work will not fall by the wayside.
You will see and hear all types of fad SEO techniques, many are called Black hat. Though some of these Black hat techniques can shoot you to the top of the Search Engines, it does not last, and in many cases, Google will penalize you for months to come, when they discover them.
Take my advise, and do not ever wear the Black hat. Put on the White hat, be patient, and enjoy your efforts for years to come, without looking over your shoulders.
If you are not on the 1st 3 pages of Google, your site may as well not exist. It is a critical long term goal to reach page 1 through consistent and persistent effort on your major keywords.
With proper planning, you can reach page 1 on some of your keywords within a month, another set of keywords in 3 months, yet another more popular set of keywords in 6 months, and even if it takes you 2 years to reach page 1 for the most popular keywords, this effort will pay off with rewards beyond your imagination with 10’s, if not 100’s of thousands of Free visitors each and every month.
Now, I will be talking a lot about Google and I want to make sure that you understand that there are 100’s of search engines, but Google is the grand Daddy of them all. The combination of Google and the other 1st tier search engines can not be challenged in the amount of traffic that can can be driven to your sites.
So even though I refer to Google heavily, the way the search engines work and their algorithms are different and your traffic will depend on which search engines the customers use and how they rank your site.
See part 2 for more….
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Tags: google, search engine, SEO
This entry was posted on Sunday, May 31st, 2009 at 3:05 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.