How Does Article Marketing Work
Article marketing is probably one of the easier understood ways to actually get ranking on the search engines. And more importantly, its totally above board when done right and you dont have to worry about getting blacklisted.A lot of people avoid it because its a bit "harder" in terms of actual work.Lazy people who are looking for 'shortcuts" avoid it at all costs. However, done right the hours you spend now will pay off for years into the future.
A good first rule is to only write about topics you are very familiar with. Its just easier. Most of the time people create sites or businesses around stuff they know (occasionally no). This makes it much easier to write about what you know. Of course you can easily do research too – just go to an article directory, pick your niche topic and start reading.Picking up information this way is really fast, and often in just 30 minutes or so you have enough knowledge to create your own article.Also, make sure you write in a less formal manner that is easily understood. There is no point in using fancy words - afterall the primary focus is the backlinks in the article. This is not a doctoral thesis – you want to create an article in 15-20 minutes and move on to modifications and other stuff.
A second rule to follow is to make sure you write the article so that you can rewrite it with ease. Why?? You used to be able to mass distribute the same thing across the net and get a bonus for the numbers - those days are gone. Now days, the search engines are smart enough to see that they are duplicate copies – a few is ok, but having 1000’s you will actually get penalized for. This is where rewriting comes in. There are software tools out there that can help you - BUT do not let them do it for you.The end result is often just garbage that makes little or no sense. The search engines are onto this too (they have semantics) and you will get penalized, plus it just makes your site linked look bad that such an idiot that cannot even write would link to you (readers would not know it was you who wrote it). One of the best tools I have ever used for rewriting exists at My Article Network.You can easily rewrite articles up to 1000%++ (each sentence has 10 alternates + other stuff) and distribute them on up to 10,000 blogs.
A good third rule is to try to limit your use of links in the article. Most article directories limit you anyway but outside of that you can post on blogs and elsewhere with as many links as you want.Use common sense here again, the search engines are much smarter than that now.If one link is good, 200 is not better.A rule I use when the links are not limited by the venue is to include no more than 1 link per 200 words.You always want to be consistent with your keywords used to link to get the maximum benefit in the shortest time. Do not try to master 20 keywords at once by linking different ones each time. You need some repetition to get any ranking boost at all.Concentrate only on a few keywords in the beginning and move your rank up on those.Once you achieve ranking on page 1 or 2 on Google, then you can move on to other words to broaden the base.
A forth rule to remember is repetition makes it all work.For the first month, you should plan on 1 article every 2 days to get it started. Even after you get higher ranking, you still need to pump in some linked articles at least once a week to keep it fresh. The search engines look at the date of the posts that have the link – over time they decay the value of those links if they see nothing new coming in.You will want accounts at all the major article networks such as Ezine that you can post on- search google for a list.
Done properly, article marketing can be a central hub to other stuff you do to boost your overall site ranking and visibility.
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Tags: article, article marketing, articles, content, free content, internet marketing, web content
This entry was posted on Wednesday, May 13th, 2009 at 5:37 pm and is filed under Search Engine Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.